Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories. Avon had annual sales of $5.5 billion worldwide in 2018.[6] It is the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway).[7] The company’s CEO is Jan Zijderveld, who was appointed to the position in February 2018.[4] In May 2019, Natura & Co announced its intent to acquire Avon, with the deal expected to close in 2020.